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Sprunger Originals

"The Rare Long-haired Fox" Molson Canadian poster

1990

Print, 28 × 20 inches

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Molson Canadian subway advertising poster.

A play on Hinterland Who's Who vignettes, this particular creative from the "Canadian Wilderness" campaign was embroiled in feminists and the newly elected NDP provincial government. Molson eventually replaced the creative with the "Heavily Bundled Arctic Fox" creative.

Details

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Production year

1990

Medium

Poster

Dimensions (H x W)

28 × 20 inches

Production location

Toronto

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