'Mona Lisa Sold' is the first in a series of NFTs in Jennifer Rubell’s Clickbait series, which uses flagrantly fake news as a medium. 'Mona Lisa Sold' looks like a still from news coverage of Beyoncé and Jay-Z purchasing the Mona Lisa, a fake fact illustrated by a (real) still of the two artists in front of the iconic Leonardo da Vinci portrait in the video for their song, Apeshit. The medium of the NFT is hijacked so that any reproduction of it becomes, in itself, a further dissemination of the fake news contained in it.
Mona Lisa Sold continues Rubell’s ongoing exploration of the relationship between iconic female imagery and power. In performances such as 'Ivanka Vacuuming' and 'Consent' - in which Rubell herself was struck in the face with cream pies 192 times over the course of the exhibition - and in sculptural works like 'Lysa II' - a busty mannequin retooled to crack walnuts between her legs - Rubell continuously questions the viewer’s role in transactions of power. “My work is all funny,” Rubell says, “People engage with it because they can’t resist. And then suddenly they realize they’re complicit.”