Evolution has designed a simplified interface through which we perceive reality, the criteria being to understand reality not fully but just sufficiently to survive, procreate and raise our offspring. There is no better example of this than the male Jewel Beetle, which frequently attempts to mate with a beer bottle in preference to a female. The Beetles' 'interface' is perennially searching for a glossy, golden and dimpled partner, criteria met perfectly by this particular vessel. A consequence of this perception failure has been to damage reproduction rates and put the survival of the species in jeopardy.

Although humans have more sophisticated perception, we are still prone to misdirection and therefore vulnerable to manipulation. This is something that has been exploited for centuries by religious iconography, political propaganda and advertising. Digital technology takes the misdirection to new realms, with slick, shiny smartphones that provide a new porthole into a world of artfully manipulative content.

Collector reward
The first collector of the NFT will receive:

Cantharidin
Unique C-Type Print
2022
60 X 33.3cm (23.6" X 13.1")
Signed by the Artist