The Lamborghini Urus concept was unveiled at the 2012 Beijing Auto Show on 23 April 2012. Powered by a 5.2 L V10 engine  shared with the Gallardo , the engine generated a theoretical maximum power output of 600 PS (592 hp; 441 kW) and was accompanied with an all-wheel-drive system. The sharp-lined exterior design of the SUV takes heavy influence from the company's V12 flagship, the Aventador. The production version of the SUV was introduced in 2017 with major changes done to the exterior and featuring a different powertrain than that of the concept.
The Lamborghini Urus does not use Lamborghini's hallmark of naturally aspirated V10 (as used in the concept) or V12 engines. Instead, the Urus is powered by a 650 PS (641 hp; 478 kW) 4.0 L twin-turbocharged V8, a modified version of Audi’s 4.0 L V8.